Davis Interactive helps companies build profitable long-term relationships with customers by creatively merging communication and technology.

Davis Interactive is an internet marketing and development company owned and operated by communication technology veteran Romondo Davis. After 15 years as a broadcast professional, Romondo transitioned to the emerging field of digital media in 1991. Since then he’s delivered innovative marketing and media solutions to a wide range of businesses and not-for-profit organizations. Over the past six years, Davis Interactive has developed deep expertise in search engine optimization (SEO) and development of online communities.

Strategy

When we think about Internet marketing, we think about the big picture, where you have a message and an audience that needs to recieve it. To build your brand, meet your goals, and build a community, we work together to:

Identify your Customer

The better you know your audience and their internet habits, the more effective you will be at reaching them. What problems do they have? What words do they use to describe what you provide using search engines? Are they web savvy, or do they prefer traditional media? We ask these questions and more to help you better target your content.

Publish your Content

We encourage your organization to replace the institutional marketing-speak found in typical communication and web pages with genuine stories, employee testimonies, and audience comments, all in a conversational, approachable voice. We also help you repurpose your existing content—rewriting when necessary—to distribute via all appropriate channels.

Develop your Community

Blogs, forums, Twitter, Facebook, YouTube and other Web 2.0 Internet platforms can help you deliver your communications and messages with pinpoint accuracy. We help you convert your content to the format appropriate for each platform, and deliver it to the places your audience members will receive it, and be more likely to react to it. These tools enable and encourage your community to interact with you and with each other.

Create Compelling Media

We help you think about how to use video, podcasts, and images online to tell a compelling story to a receptive audience. Statements by management and creative teams, interviews with your audience, and other authoritative sources, all present your company as dynamic, authentic and open.